Shoptet NEO HU

End-to-end expansion into Hungary • Co-branded with WebsupportHU (MoR) • team.blue group
Validation round Updated 24.3.2026
Tasks
24
In progress
7
Blocked
3
Not started
14
Kickoffs done
1/7

Validation round — kickoff sessions

24.3.Plug-in & AgenciesKateřina D.Done
25.3.Legal & ComplianceLaura H.Tomorrow
27.3.Care & OnboardingZlatá V.Thursday
TBDPayments + TB BillingOndřej B. + TB Business SystemsAwaiting TB response
TBDLogisticsTBDScheduled
TBDProduct & EngineeringJardaScheduled
TBDGo-to-MarketOndřej B.Scheduled
Shoptet
NEO HU
Strategy & PM
2 tasks
Overdue
Partner / PIH
2 tasks
Blocker
Fork & Abstraction
4 tasks
1 in progress
NEO Core
4 tasks
Not started
Onboarding
4 tasks
1 in progress
Billing & Pricing
5 tasks
2 in progress
Support
3 tasks
Not started
31 Mar 2026
Roadmap sign-off + budget approval
C-level sign-off, headcount allocation, financial approval. Currently blocked — validation round incomplete.
Overdue
24 Mar — ongoing
Validation round (7 kickoff sessions)
Internal validation of NEO proposition with each workstream. 1/7 complete. Next: Legal (25.3.), Care (27.3.).
In progress
30 Apr 2026
Price endpoint resolution + partner data pipeline
Resolve TB billing blocker (awaiting TB response). Finalize price construction, cost calculation, WebsupportHU data integration.
Critical dependency
30 Jun 2026
Expansion fork + billing API + CI/CD
Fork created, country-specific logic in config layer, CI/CD pipelines live, central pricing endpoint deployed, DNS/DKIM automation.
31 Jul 2026
NEO core + onboarding + support ready
MPL/GLS/Foxpost, SimplePay/Barion/ShoptetPay, NAV 2025, Árukereső feeds, HU setup wizard, KnowledgeBase, T1 SLA live.
Q3/Q4 2026
HU market launch
First merchants onboarded. TTV target: 7 days to first real order. 48h activation = 60% conversion.
Target
2027+
Portugal → Italy
PT first (SAF-T 3/4, weaker competition, EUR, 148K TB customers). IT Year 2-3 (SDI 4/4, PrestaShop entrenchment).

Known unknowns

Known blocker Price endpoint — awaiting TB response

TB Business Systems not responding to price endpoint proposal. Without resolution: no addon monetization, tier-only billing, ARPU model broken. Frame as REMOVING complexity from TB, not adding it. Revenue arguments > technical arguments.

Known risk Fork complexity unverified

Nobody has validated how much work the NEO fork actually requires and what works out of the box. Flagged by PM. Could blow up the timeline if assumptions are wrong.

Known risk L1 support gap (40-60% escalation)

Stresstest identified hosting agents learning e-commerce need 8-10 weeks. Without L1.5 bridge (2-3 Shoptet specialists), escalation will overwhelm HQ.

Known risk HU card penetration 20-30pp below CZ/SK

Scenario B baseline 60%. COD constitutionally protected in HU. ShoptetPay take-rate ARPU model depends on card share growing.

Asana gap Advanced discount logic TBD

Not a "fix later" item — missing slevová logika blocks entire B2C merchant category from day 1.

Asana gap Config governance owner missing

No single person responsible for config layer decisions across countries. Risk: inconsistent decisions as markets multiply.

Asana gap Product limit activation mechanism

Manual partner-side toggle vs. webhook/API — not decided. Affects partner integration and add-on UX.

Asana gap NAIH/DSA compliance validation

IP+timestamp logging for consents, pre-checked box ban, HU surname-first convention. Not validated with Laura yet (session 25.3.).

Unknown unknowns

Unknown HU agency partner network

Zero agencies identified or engaged. Kateřina's workstream has no outputs beyond the kickoff task (done 24.3.). What does the HU implementation partner ecosystem actually look like?

Unknown Naming decision

"Shoptet Ready" and "One by Shoptet" both on the table. Previous "ONE" rejection wasn't final — just doubts. No decision framework. Jarda prefers aspirational over descriptive.

Unknown Sendcloud RFC viability

Logistics aggregator as D-layer for scalability. Not shared with anyone yet. Sendcloud doesn't cover HU carriers. ShippyPro better for IT. Per-country carrier integrations don't scale (5 countries = 15-20 integrations).

Unknown Actual HU merchant demand signal

Competitive analysis done (Shoprenter/UNAS comparison strong). But zero pre-launch demand validation — no waitlist, no LOIs, no merchant interviews. Is the "only functional solution at this price" thesis real?