πΊοΈ Market Sequencing
Decided at TB level, April 2026
IT
Italy
Register.it · SDI 4/4
PT
Portugal
TB PT 148K · SAF-T 3/4
NL
Netherlands
Wave 2 (2027+)
β οΈ Sequence change: TB decided IT before PT (Register.it distribution, strategic priority). Previous Shoptet recommendation was PT first (lower complexity). IT requires SDI e-invoicing (10β14 FTE-mo) β highest compliance cost in pipeline.
π Task Breakdown by Workstream
Asana project 1213595908988015 · Live data
Finalize and sign off the Neo expansion roadmap
Product Dev
CRITICAL
In Progress
31 Mar β οΈ
Approve budget for the Shoptet Neo expansion team
team.blue
CRITICAL
In Progress
31 Mar β οΈ
Resolve custom pricing blocker (Crucial Dependency)
team.blue
CRITICAL
In Progress
31 Mar β οΈ
Finalize data pipeline integration with WebsupportHU ecosystem
Product Dev
HIGH
In Progress
30 Apr
Define and document the core abstraction layer architecture
Product Dev
HIGH
In Progress
30 Apr
Create the "Shoptet Neo" expansion fork from the main repository
Product Dev
HIGH
Not Started
30 Jun
Isolate country-specific logic into the configuration layer
Product Dev
HIGH
Not Started
30 Jun
Set up independent CI/CD deployment pipelines
Product Dev
HIGH
Not Started
30 Jun
Design Universal Tax Compliance Engine
Product Dev
HIGH
Not Started
30 Jun
Price construction
Expansion team
HIGH
In Progress
30 Apr
Cost calculation
Expansion team
HIGH
In Progress
30 Apr
Develop central pricing endpoint on Shoptet HQ side
Product Dev
HIGH
Not Started
30 Jun
Define new cross-group billing standard
team.blue
HIGH
Not Started
30 Jun
Align WebsupportHU integration with the new pricing API
Partnerships
HIGH
Not Started
30 Jun
Integrate local payment gateways (SimplePay, Barion, ShoptetPay)
Shoptet Pay
HIGH
Not Started
31 Jul
Configure mandatory MPL logistics & locker widgets
Product Dev
HIGH
Not Started
31 Jul
Implement NAV 2025 real-time tax reporting
Product Dev
HIGH
Not Started
31 Jul
Set up native XML feeds for ΓrukeresΕ and Google Shopping
Product Dev
HIGH
Not Started
31 Jul
Develop fully localized HU setup wizard
Product Dev
HIGH
In Progress
31 Jul
Automate DNS/DKIM domain verification flow
Partnerships
HIGH
Not Started
30 Jun
"First order within 7 days" tracking dashboard
Partnerships
HIGH
Not Started
31 Jul
Set up automated alerts for 14-day inactivity
Partnerships
HIGH
Not Started
31 Jul
Establish Tier 1 Support SLA for the local partner
Partnerships
HIGH
Not Started
31 Jul
Deploy Shoptet Knowledgebase HU (Micro-learning video tutorials)
Partnerships
HIGH
Not Started
31 Jul
Implement uncensorable offboarding feedback loop
Partnerships
HIGH
Not Started
31 Jul
π Backlog Sizing (Workshop-ready, Apr 2026)
Estimates from neo_backlog_FINAL.md · ±30% tolerance
51β67
MVP+P0 Combined
~7β10 people, 6β8 months
187β278
SCALE (FTE-mo)
~14β19 people, 14β18 months
βΉοΈ Key bottleneck: CORE team capacity (SOFA 14β18, API extensions 30β45, CRM rewrite 10β14) β not the 8-FTE Expansion team. No formal CORE capacity commitment = SCALE has no timeline.
β‘ Infrastructure & Scaling Risks
Add-on token SPOF (I3)
Partner silo down → all that partner's add-ons unavailable platform-wide. Worsens with each market. Fix: centralized token issuance + partner migration.
MEDIUM
Campaign engine CZ/SK only
Cannot be used in HU or any expansion market. GTM must solve acquisition/retention via alternative channels. No timeline for fix.
HIGH β GTM impact
CRM per-country rewrite
Current CRM cannot scope contacts per country β blocks multi-market plugin developer management. Asana task created.
SOFA prerequisite
2026 = "year of SOFA". HU on legacy (transitional). PT/IT launch requires SOFA production readiness. Missing: checkout API, cart management, Inertia.js freshness.